Google Panda Updates: Part 1

Google Panda

Why are we talking about Google Panda updates now? Well, as it is in the news that the manual panda updates will stop, and soon it will get merged in Google’s algorithm. The panda is going to be gone. So why not now? Let’s discuss that how the search Giant Google made webmasters understand the importance of genuine and fresh content.

The Story of the Google Panda Updates, goes like this….

A major algorithm updates hit sites hard, affecting up to 12% of search results (a number that came directly from Google). Panda rolled out over at least a couple of months, hitting Europe in April 2011.

There was a day when Internet marketing strategies were going through some content farming, duplicate content and content keyword stuffing. The strategy was working for some, and it resulted in positive outcomes over the search rankings.

In February 2011, there was a major update, which was like a tsunami that occurred and everything shattered. The update hit the websites hard. It affected up to 12% of search results, as per Google. Formerly known as the Farmer update, it seems to crack down on thin content, content farms, content oriented sites with high ad-to-content ratios plus a number of other quality issues.

The Google Panda Update Happened…..

It was the 23rd day of February, 2011 when this explosion occurs in the SEO field.

Although Panda Update came in February, 2011, but it rolled out over at least a couple of months, hitting Europe in April 2011. With the introduction of some unexpected changes in the promotional techniques, many websites face serious ups and downs in their ranking over the leading search engines.

The name Panda was given….

Now the question here was that is this the Farmer’s update – as it affected content farms mainly or it was some other name. Yet again Google came in and announced the name as “The Panda Update” and that made the marketers think as to why Panda? Does it represents the wild and angry face of wild Panda or is indicate the clean and clear view of wildlife. Well, Google said it was simple the Google engineer who worked hard on this update was named as Mr. Navneet Panda, so the update became the Panda Update.

On this Amit Singhal from Google said: “Well, we named it internally after an engineer, and his name is Panda. So internally we called a big Panda. He was one of the key guys. He basically came up with the breakthrough a few months back that made it possible.”

The update was designed and implemented to improve the quality and importance of content online. The websites that are going to be affected must contain low quality/thin content, they are the one who will get penalized and face decline in their search engine rankings.

The update since its inception brought many changes, which demands correct content development and implementation with SEO techniques.

The key pointers of the Panda update, are:

  1. Duplicate Content
  2. Low Quality Content
  3. Content with Excessive Ads

The update didn’t stopped, it moved on in the coming months again.

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March – Special Offer

Web Design and Development Offer

This March - We are offering special website design, development and managed hosting packages just for you.

The details about these offers are mentioned below, for your reference:

Websites:₹   22,000*

Our Offer:

  • We will send you five (5) different design options for selection, based on your requirement.
  • Once you have selected, we will design and develop the website.
  • Next we will add your domain to the web hosting services.
  • Next we will make your website live.
  • This does not include: E-commerce websites, forums, etc. It is a simple website with content, text, image/video galleries and a contact us form.

Your Benefits:

  • As it is in CMS, it is easy to manage, edit and update.
  • You will get 1 year hosting for free (the web hosting cost is ₹ 5,000 to ₹ 5,500 for a year).
  • We will create 10-20 email ids for you on your domain. Whenever you want, just email us.

What we need?

  • Domain name (If you don’t have one, we can buy one for you at an extra cost, of course).
  • Your concept of the website.
  • Content on the website: Images, Text or Videos.
Your Personal Blog – ₹   15,000*

Our Offer:

  • We will help you in creating your own personal blog, where you can write whatever you want. You can post your pictures or write a story/a blog post.
  • We will send you five (5) blog theme options for selection, based on your requirement.
  • Once you have selected, we will design and develop the Blog.
  • Next we will add your blog domain to the web hosting services.
  • Next we will make your Blog live with Social buttons to share.

Your Benefits:

  • You will get your most awaited own blog, your identity :)
  • As it is in CMS, it is easy to manage, edit and update.
  • You will get 1 year hosting for free (the web hosting cost is ₹ 5,000 to ₹ 5,500 for a year).

What we need?

  • Domain name (If you don’t have one, we can buy one for you at an extra cost, of course).
  • Your concept of the Blog.
  • Content on the website: Images, Text or Videos.

In case you are interested in the offer, please email us at offers@rankitects.com 

* The pricing is only from 1st to 31st March-2013

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An Introduction to Local SEO

Local Search – Not just a very interesting feature on Google Search, but the entire concept of local search interests most of us, especially the ones who mainly earn from the local business.

A typical definition of local search from Wikipidea:

Local search is the use of specialized Internet search engines that allow users to submit geographically constrained searches against a structured database of local business listings.

Typical local search queries include not only information about “what” the site visitor is searching for (such as keywords, a business category, or the name of a consumer product) but also “where” information, such as a street address, city name, postal code, or geographic coordinates like latitude and longitude.

In general Local Search is useful for local businesses that ranges FROM selling furniture, laptops, desktops, mobile phones TO travel packages, weekend getaways TO corporate events, local events, music events TO best deals in town, movie tickets TO trainings, classes, gym TO doctors, hospitals, ATM’s and a lot more.

There are so many things and so many places where we all need local search results and listings.  Local search engine optimization (Local SEO) does not have any shortcuts; it is an on-going business promotion activity, which is done online to gain popularity and reach. It attracts an audience that may interact with you. User interaction signals can give your site a higher prominence score in Google local algorithms. Blogs can develop subscribers and frequent readers, and generally make a site/business appear more friendly and open to humans.

If you want to do Local SEO yourself or engage someone else, as an SEO expert to do it for you than knowing the below points will make it easy for you to judge what is critical and what is not.

Some Local pointers for you:

  1. Get search rankings on normal and local search for your website
  2. Spread information and details about your business
  3. Get social! Promote your business and yourself
  4. Let your customers promote you
  5. Track local trends

Get some more details on these pointers above:

1. Get Search Rankings on Normal and Local Search for Your Website
Your website plays a big role in getting good rankings on local search and normal search results. There are some key points you always have to remember if you want your website to be listed on search engines results:

1.1. Make the website structure accessible and clear
1.2. Make your website useful – fill it with good and useful content
1.3. Keep it easy for users to contact you through website

2. Spread Information and Details about Your Business
Internet is all about information. If the most important information is your business details like: business name, postal address, phone number, service description, pictures, working hours, etc.

You can make it more useful for the users if you add some of these information as well.
2.1. Get find on local directories and websites
2.2. Fix incorrect data and information about the company, if any
2.3. Be your own representative – Take control of online information

3. Get social! Promote your business and yourself
“Social votes” are becoming more important than the traditional link popularity concept. Although we have these local search results and listings with reviews and ratings, there is still one more thing that encourage our decision of making a selection and that is my friend or connection’s reference for the product or service.

Having a strong social presence in your locale will help you earn trust and new customers.

There are few things that you can do to start with Social Media:
3.1. Select most prominent social sites and register your business there
3.2. Let the website visitors and bloggers talk about your Business online

4. Let your customers promote you
You can ask your customers to leave some review and feedback on the services offered. So that whenever there is an inquiry on the related services, the user will be able to find your company and check your ratings and review before contacting you for the services.

In a way it advertise your business or services and build a trust level with a prospect customer, as it is based on an existing customer’s feedback and experience while working with you.

5. Track local trends
Track local trends; see what the talk of the town is and how you can use it for your business promotion. This might sound more like an offline traditional way of promoting business. However, this is a very fresh way to get in your customers mind and make them check out your website.

There are many more ways to do Local SEO, which we will be discussing as and when we encounter and write about it. Meanwhile, we appreciate your patience and we would like to hear your views on the topic under the comments section.

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